PPC conversion tracking - the unsung hero in Google Ads campaigning

We talk you through the importance of an effective PPC conversion tracking system

Are you running Google Ads?


Are you also on top of your PPC conversion tracking?

Is it being managed correctly by your marketing agency?

It’s important to make sure it is, because otherwise you could be missing out on valuable conversions.

PPC can be confusing, especially if you’re not familiar with the term.

PPC is an acronym for “pay-per-click.”

It’s a type of online advertising where you pay a publisher (like Google) every time someone clicks on your ad.

PPC is a great way to get traffic to your website quickly and easily.

You only pay when someone clicks on your ad, so it’s a very cost-effective way to advertise.

Plus, PPC campaigns can be easily tracked and optimized to ensure that you’re getting the most out of your investment.

There are a few things to look for when checking your PPC conversion tracking.

  • You need to check to see if the agency has a system.
  • You need to make sure that they’re tracking all of the relevant conversion data.
  • You need to ensure that the agency is reporting the data in a way that makes it easy for you to understand and act on.

If your PPC campaigns aren’t being tracked correctly, you could be missing out on valuable leads and sales.

So make sure to ask your agency about their PPC conversion tracking procedures

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