What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers.

A discount is a tricky thing.

Do it too often, and people won't really value you.

Don't do it enough, and they'll go somewhere else, that's cheaper.

So that's why you probably need to have a discount marketing strategy in place.

Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do.

Tom tells us a story of one such conversation he had with a customer who was angling for a discount.

And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!

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The Nauti Nerds is a Nautilus Marketing podcast.

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