- March 24, 2023·
It can be a difficult decision, as both have their pros and cons.
In this article (based on the latest episode of the Nauti Nerds podcast) we’ll explore the differences between SEO and Google Ads and help you decide which one is best for your bottom line.
Search Engine Optimisation (SEO) is the process of optimising your website for search engines so that it appears higher in search engine results.
SEO usually involves tweaking your content, website design, and structure to make it more visible and attractive to search engine algorithms.
This helps to increase your website’s ranking, which helps your business to be seen more easily by potential customers.
Google Ads, formerly known as Google AdWords, is a pay-per-click advertising service provided by Google.
With Google Ads, you create an ad campaign and bid on specific keywords that you think potential customers might search for.
If your ad is clicked, you pay Google a fee for that click.
As you’ll hear in the episode, Tom makes the point that Google Ads is a great way to reach potential customers quickly, as your ad could appear at the top of search engine results pages.
When deciding between SEO and Google Ads, the first thing to consider is your budget.
In the episode, Tom gives an example of a business that wants to know which to choose.
He offers a budget to set aside and offers reasons for that budget.
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