- June 29, 2023·
Running a small business can be expensive.
There are the usual costs of doing business, such as rent, utilities, and supplies, but there are also other expenses that can add up quickly.
Marketing is one of those expenses.
It can be tough to compete with big businesses when it comes to marketing, especially if you’re not willing or able to spend a lot of money.
One way to save money on marketing is to seek out discounts.
But before you start taking on every discounted deal willy-nilly, there are a few things you need to consider.
First, you need to decide whether buying discounted services is right for your business.
If you’re trying to establish yourself as a premium brand, discounted services might not be the best strategy.
However, if you’re looking to attract more general customers with your marketing, discounting may be a good way to go.
You need to decide when to offer discounts.
Depending on your business, there may be certain times of the year when it’s more advantageous to discount your services. For example, if you’re a landscaping company, you may want to offer discounts in the spring and summer when people are in their yards a lot.
You need to decide which kinds of clients should receive discounts.
You don’t want to discount your services for everyone, or you’ll lose money.
Instead, target discount offers at potential customers who are most likely to buy from you in the ways that suit you at the time.
So should you offer discounts?
It depends on your business and your goals.
If discounting is the right strategy for you, make sure you do it the right way so that you still make a profit.
So, yes, we all want to save some cash on our services when they start to pile up.
However, it’s not quite so simple when the shoe is on the other foot.
What about when your customers are looking to you to offer them some kind of deal?
It’s a tough question and one that doesn’t have a single answer.
When it comes to marketing, you may not be sure if offering discounts is the right move.
On the Nauti Nerds podcast, Tom discusses the pricing of services and ponders the ever-difficult topic of discounts.
Should you offer them?
When? And to which kinds of clients?
Tom tells a story of how he handled a client who wanted to get a significant discount and how it left him feeling about offering discounts in the future.
This episode is sure to give you some food for thought when it comes to developing your own discount marketing strategy – or lack thereof.
Listen to the episode now and get started on formulating a plan that works for you and your business.
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The Nauti Nerds is a Nautilus Marketing podcast.
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