A proper strategy for digital marketing during recession is vital for business survival. But how do you approach it?

When it comes to your digital marketing during recession, what are your plans?

We all know that managing marketing for a business is enough of a challenge at the best of times, but what about when the economic climate is tough and you’re expected to carry out digital marketing during recession?

Should you spend more, or less of your marketing budget?


Listen as Tom Jauncey runs us through: 

  • Why you definitely need a plan for your digital marketing during recession
  • The thing your competitors will almost certainly do, and how you can ensure you beat them!
  • The stuff you need to be doing to maximise the impact of your digital marketing during recession
  • How Nautilus Marketing can help you with this!

Once you’ve listened, keep reading, and we’ll bring you some more insight on to what you can do once you’ve decided that continuing digital marketing during recession is definitely the best plan.

What strategies should you be implementing to make sure that your digital marketing during recession is effective?


The main thing to remember with digital marketing during any recession is that you need to be strategic.

There are a lot of businesses out there who will be making cuts to their marketing budget, and so as our head nerd Tom Jauncey explains in the episode, it’s important that you make sure that your digital marketing strategy is focused and effective.

If you want to recession-proof your digital marketing strategy, you need to focus on two things: effectiveness and efficiency.

Some digital marketing tactics that you can use during recession are search engine  optimisation(SEO), content marketing, and email marketing.

All of these activities can be done for relatively low cost, but can have a big impact if done correctly.

SEO is all about making sure your website is visible in search engines for the right keywords.

Content marketing is about creating useful, relevant content that will attract and retain your target audience.

Email marketing is a great way to stay in touch with your customers and keep them updated on what’s new with your business.

While there are many digital marketing activities that you can carry out during recession, it’s important to focus on the ones that will be most effective for your business.

SEO, content marketing,  and email marketing are all great options that can help you to recession-proof your digital marketing strategy.

When it comes to digital marketing during a recession, the most important thing is to be strategic. Focus on activities that are effective and efficient, and make sure your strategy is focused. Doing these things will help you to ensure that your digital marketing during recession.

So, definitely plan to do some digital marketing during the expected recession.

And make sure you book in a chat with Tom to discuss your strategy, whenever you feel like getting some Nerdy advice!

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