- June 29, 2023·
If you’re currently pulling a ‘I have no clue’ face, then you need to check out this episode of the Nauti Nerds marketing podcast.
There’s no doubt that creating a virtual community is important for businesses.
In today’s world, customers and prospects are increasingly interacting online, and a strong online presence is essential for building relationships and driving sales.
A virtual community can help you connect with customers and prospects, build brand awareness, and drive sales.
It’s also a great way to get feedback from customers and learn about new products or services.
If you’re not already using one, now is the time to get started! Here are some tips:
1. Define your goals. Before you create a virtual community, it’s important to know what you want to achieve. Do you want to build relationships with customers? Drive sales? Get feedback on new products or services? Once you know your goals, you can create a community that’s tailored to achieving them.
2. Find your niche. There’s no point in creating a virtual community if there’s already one that’s doing a great job of serving your target market. Instead, focus on creating a community that’s tailored to your specific niche. This will help you attract members who are passionate about what you do and who are more likely to become customers or evangelists for your business.
3. Build an engaged community. A virtual community won’t do you any good if it’s full of inactive members. To build an engaged community, start by creating interesting and relevant content that will appeal to your target market. Then, promote your community through social media and other channels. And finally, interact with your members regularly to keep them engaged.
4. Create a system for managing your community. Managing a virtual community can be time-consuming, so it’s important to have a system in place for doing so. This might include hiring someone to moderate the community, creating guidelines for posting, and establishing rules for removing members who violate the rules.
Creating a virtual community is an important step for businesses that want to build relationships and drive sales online. By following these tips, you can create a successful community that will help you achieve your goals.
Those are the broad strokes.
In this episode, Tom gets way more in-depth about how to do this.
And it goes without saying, if you need help with creating your own virtual community, you can book in a chat with Tom and the Nautilus team.
Listen as Tom Jauncey runs us through:
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The Nauti Nerds is a Nautilus Marketing podcast.
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