Learn what you need to do to always be a step ahead of your competition with Nautilus Marketing boss man Tom Jauncey, host of the Nauti Nerds podcast.
A successful business is all about mastering what you do and making sure you're standing out from the crowd.
With that in mind, there's a few things we can always be doing to give ourselves an edge over our competitors and make sure we're kicking every single day!
We often get asked how we manage to be so ahead of the curve with marketing and social media here at Nauti HQ, so we thought it was time to share some of our top tips.
Let's start with your website…
Whether you've recently launched your site or you've been live for years, chances are there's still a little bit more work that can go into it.
It's not just about having an active site (and if you are, making sure it's not a cheap underperforming one like from Squarespace or Wix) – you also need to make sure it's optimised.
What does that mean? Well, the search engines look at how well your site responds and loads, so it pays to keep things simple and quick.
You'll find out pretty quickly if everything is working as it should or not by visiting Google's PageSpeed Insights tool – we'd be shocked if your site got a good score considering how many people aren't following best internet practices!
We've actually posted an episode about this before in more detail
Believe us when we say investing in getting this sorted will be the best thing you can do.
And once you've listened to that episode, and realised how important it is to get your website sorted, feel very welcomed to book a free call with our nerds to get yours sorted and firing on all cylinders for you!
But this brings us on nicely to the one thing that you cannot afford for your website to be poor on – speed.
Think of your competitors website as an analogy, they're trying to get across that they are fast just like how your site needs to be!
Having a slow website is detrimental to both your business and even if you're putting out great content – people will bounce off it very quickly.
Make sure you listen to the episode to be given information on a really easy way to speed up your website, right now!
The one drawback is that you need a bit of a knowledge on how it works, this might seem like a pain but actually isn't hard – you might not know much about the nerds but Tom will tell you why you should get to know them!
One of the biggest challenges businesses face is keeping up with social media.
You probably have 1 or 2 people managing your page and by themselves they can only do so much, especially if they are doing other jobs for your company.
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The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.