Everybody has heard of ChatGPT (unless you have been living under a rock) and it’s safe to say, it’s taking the world by storm at the moment. There are endless uses for apps such as ChatGPT but the question on a lot of peoples lips is, will it replace humans?

In this week’s episode, we are talking all things copywriting. Specifically, copywriting in the age of artificial intelligence. Tom explores how using AI as a tool can be helpful for content creation but ultimately, whether he thinks AI can actually replace human copyrighters.